Spotlight by Travel Minds & Wowzitude

The Turnkey Marketing Campaign Built for Destinations & DMCs

Reach high-value travelers. Engage advisors. Drive measurable ROI.

What is Spotlight?

Spotlight is a fully-managed, results-driven marketing campaign built specifically for destination marketers and DMCs who are tired of fragmented efforts, weak conversion, and low visibility.


We deliver video-driven consumer awareness + advisor activation in one seamless program—backed by 60+ years of combined experience in travel marketing, sales, and promotion.


The Problem Most Marketers Face

You’re spending time and money on:

  • Multiple vendors for content, email, PR, and advisor outreach
  • Advisor education that doesn’t convert into real bookings
  • Low video engagement, or worse—no video at all
  • Disconnected campaigns that look good, but don't tie to actual revenue
  • Time-consuming coordination for FAM trips, webinars, and content creation


Spotlight Solves That—Here’s How

We consolidate high-converting content, advisor engagement, and real lead capture into one integrated campaign:

LET'S TALK

What You Get

Authentic Livestream Tour

A 60-minute unscripted walkthrough of your destination or product, hosted by a licensed local guide and distributed to over 1.8 million cultural travelers via museums, alumni clubs, and lifestyle groups.

  • Real-time buzz
  • High retention, high trust
  • Archived for long-term views

Travel Advisor Activation

We don’t just build awareness—we drive bookings through direct-to-trade engagement:

  • Green Screen Q&A: A live session with advisors to spotlight your product
  • Four-part Advisor Email Campaign: Sent to 65,000+ advisors with a clear call to action
  • TripKit PDF: Visual, clickable, and re-usable content advisors can share with clients

Virtual FAM Experience

Train up to 200 advisors at scale in a branded product walk-through.

  • Get direct opt-in leads
  • Answer product questions live
  • Create confident sellers

Hosted In-Person FAM (Core + Premier tiers)

Invite 6–8 top advisors for a fully hosted experience managed by Travel Minds.

  • Builds long-term advocacy
  • Social sharing included
  • Drives bookings long after the trip ends

Always-On Marketing

Ongoing exposure via:

  • TopFams.com listing
  • Wowzitude Trip Guide
  • Targeted social and email retargeting ads

Authentic Livestream Tour

A 60-minute unscripted walkthrough of your destination or product, hosted by a licensed local guide and distributed to over 1.8 million cultural travelers via museums, alumni clubs, and lifestyle groups.

  • Real-time buzz
  • High retention, high trust
  • Archived for long-term views

Travel Advisor Activation

We don’t just build awareness—we drive bookings through direct-to-trade engagement:

  • Green Screen Q&A: A live session with advisors to spotlight your product
  • Four-part Advisor Email Campaign: Sent to 65,000+ advisors with a clear call to action
  • TripKit PDF: Visual, clickable, and re-usable content advisors can share with clients

OUR MARKETING IS THE BEST AROUND

Top Five Reasons Our Performance Levels Are So High

We Create All the Content


We can take your promotion and offers, and turn them into professional, consumer-ready messages.

We Have a Very Responsive Database



We can target our 42,000 travel advisors and send them a series of messages and marketing materials to help them become educated and better sell your product.

We Do Real Marketing



We are not a one-and-done service – we provide a true ad campaign over a series of weeks, along with high-value placement in multiple agent platforms.

We Target New and Existing Customers



We help advisors grow their business with YOU, through reengagement with previous customers well as new lead generation.

We Use Advanced Tools



We use data intelligence, advanced analytics, and database segmentation to target the perfect consumers - or the ideal travel advisors - for your promotion.

OUR STATISTICS PROVE IT

The Data Is In

Three years of market research, development, performance, and reporting, tells us everything. We have worked with every kind of brand – cruise, tour operator, resort, hotel. The results stand for themselves with each campaign.

  • Average open rates of 38-60% for EVERY send
  • Above average click through rates
  • Consistently high engagement
  • Trackable ad-to-conversion rates
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ARE YOU THE BRAND PARTNER WE’RE LOOKING FOR?

We Are Looking for Travel Industry Innovators

  • Are you tired of throwing your money into marketing and not getting a return on your investment?
  • Are you looking for results from your campaign spend?
  • Do you want to choose the clients that are receiving your message?


We have customizable services available including:

5-week campaigns that start at $5,000

LET'S TALK