Travel Minds & Wowzitude Present
Travel Marketing with Purpose
A fundraising, storytelling, and booking engine that gives back.
Spotlight Cares
What Is Spotlight Cares?
Spotlight Cares is a performance-based marketing and fundraising partnership between Travel Minds, Wowzitude, and nonprofit organizations. It brings together cultural livestream travel experiences, luxury travel suppliers, and cause-based communities to drive:
- Meaningful exposure for hotels and DMCs
- Donor engagement for nonprofits
- Trackable bookings and revenue for everyone involved
Built on the same foundation as our flagship Spotlight campaign, this version adds an important twist—every booking and event raises money for a cause.
How It Works
1. Travel Brands Donate, Not Sponsor
Hotels & DMCs donate travel experiences in lieu of paying standard sponsorship fees
2. Destinations Go Live with Wowzitude
Wowzitude hosts a livestream tour showcasing the property and destination to 12,000+ cultural travelers
3. Trips Auctioned to Fundraise for Good
Nonprofits auction the donated trips at their gala or virtual fundraiser
4. Inspiration Converts to Bookings
Travel Minds handles the bookings for travelers inspired by the livestream, TripKit, or auction
5. Revenue Shared, Impact Multiplied
Each confirmed booking generates shared revenue for the nonprofit, Wowzitude, and Travel Minds
Our Partner Network Includes
We proudly coordinate fundraising campaigns with renowned nonprofit and cultural institutions, including:
…and many more museums, libraries, alumni groups, and community causes.
The Impact at a Glance
Share of Every Booking
Nonprofit: 10%
Travel Minds: 10%
Wowzitude: 10%
- All remaining revenue goes to the supplier
- Auction proceeds fund livestream access for the nonprofit
- Nonprofits can run multiple campaigns per year
Real ROI, Real Results
Conservative Scenario (One Campaign)
- Livestream audience: 12,000+ viewers
- Average luxury booking: $6,000
- Total bookings: 15
- Supplier revenue: $63,000
- Nonprofit earnings: $9,000
- Travel Minds earnings: $9,000
- Wowzitude earnings: $9,000
And that’s just from a single tour. Replays, TripKit downloads, and “Second Chance” offers can drive conversions for months.
“This is travel marketing that sells, educates, and uplifts all at once.”
— Susan Black, Founder & CEO, Wowzitude
Why It Works
For Hotels & DMCs
Most hospitality marketing requires upfront spend and uncertain results. With Spotlight for Good, you get:
- High-value video content featuring your destination and property
- Exposure to a qualified, values-driven audience
- Direct bookings with no upfront cash investment
- Full tracking and revenue reporting
Zero marketing budget? No problem. Your product becomes your media.
For Nonprofits
Nonprofits receive:
- A luxury auction item with no cost or coordination
- Livestream programming and replays to engage supporters
- 10% commission on any bookings inspired by their outreach
- Funded Wowzitude access for future events and education
It's a new way to fundraise—with travel as the spark.
What You Provide
Two luxury 7-night stays (or equivalent)
Agreement to offer a net rate for future bookings
Destination cooperation for livestream filming (we handle the rest)
Program Support Provided by
Travel Minds
- Booking & fulfillment
- Supplier negotiations
- Custom landing pages
- Commission tracking & payouts
Wowzitude
- Livestream production
- TripKit design
- Audience reporting
- Travel prize sourcing
- Nonprofit outreach support
Built for Repeat Success
The more campaigns you run, the more awareness and revenue you generate. Nonprofits can host multiple auctions throughout the year—with Wowzitude sourcing new travel prizes and Travel Minds managing fulfillment.
Suppliers receive long-tail booking exposure from replays and TripKit downloads—with no ad spend required.
Ready to Spotlight Your Brand for Good?
Let’s turn your travel product into a powerful marketing and fundraising engine.
